Our story
Evrima is led by partners Sarah Glacel and Aylin Talgar Pietz—curious, hands-on researchers with a deep commitment to making data meaningful and actionable.
Aylin has 20 years of experience directing quantitative and qualitative research to strengthen democracy, media, and human rights programs worldwide. An expert in evidence-based decision-making, she has conducted fieldwork across the Middle East, Africa, Eastern Europe, and Southeast Asia. Skilled in translating data into actionable insights, she is a methodologist fluent in Turkish and proficient in French.
Aylin Talgar Pietz
Sarah is a research director and thought leader in audience research and opinion polling, with nearly 20 years of experience supporting public diplomacy and international media studies. A quantitative specialist with expertise in the former Soviet Union, she designs complex multi-country surveys and integrates innovative qualitative methods, including digital research. Sarah is fluent in Russian.
Sarah Glacel
Sarah and Aylin both had international upbringings, shaped by frequent moves driven by their parents’ careers. Growing up in cities like Lahore, Brussels, and Bangkok sparked an early interest in diverse cultures, languages, and ways of life. After college, Sarah moved to Russia and Aylin to Senegal, later completing graduate studies and settling in Washington, D.C. Their participation in programs like Fulbright, AFS Intercultural Programs, and the School for International Training deepened their interest in research and grounded a lifelong commitment to social justice.
Aylin and Sarah in rural Moldova, carrying out survey fieldwork for Radio Free EuropeIn 2005, they met at a global research firm called InterMedia.
There, they spent years managing large-scale qualitative and quantitative fieldwork across the world. Between them, they traveled to nearly 40 countries, spending weeks at a time overseeing national surveys and sitting in on focus groups in both remote villages and bustling cities. These years were formative, not just for building technical expertise, but for cultivating long-term relationships with field teams and learning how to do research that is both rigorous and respectful.
Eventually, they moved on to their own consulting practices: Sarah with a focus on quantitative audience research, and Aylin on evaluation for international development partners. As their practices grew, they began to collaborate again, recognizing how complementary their strengths were and how aligned their values had remained.
The word "Evrima" originates from Ancient Greek and means "discovery".
That collaboration eventually became Evrima.
Sarah and Aylin founded the firm in 2017 with a shared belief that ethical, well-executed research is not only a tool for decision-making, but a process that can empower those who participate and contribute to positive social change.
Fast forward to today, Evrima has supported dozens of mission-driven projects around the world, including for government agencies, non-profits, and philanthropies, through research focused on public opinion and audience engagement, media and disinformation, climate change, as well as democracy and human rights.
